In Word of the Day today, we’re talking about another beer advertisement.
Today’s word is ingredient.
Ingredients are the stuff that’s combined to make a particular dish or food product. For example in this peanut butter, the ingredients are: Organic peanuts 99.4% (China), Natural unrefined sea salt .06% (NZ).
Is it just me, or does that not add up to 100%?
Anyway, check out this billboard that I saw near my house.
It’s advertising a New Zealand beer and it says:
Ingredients: malt, hops, yeast, water
Outgredients: Anything else.
Of course outgredients isn’t a word, but ad agencies often make up words, and I think this is pretty clever.
It’s advertising the fact that this is beer is supposed to be more pure than other beers and doesn’t contain stuff like preservatives or random chemicals.
conversations with sarah
I threw paper!
Man 1 OK, now what? じゃあどうするか？
Man 2 Rock Paper Scissors for it? じゃんけん？
Man 1 OK, that’s fair. On three? オーケー、フェアだ。１，２，３で？
Man 2 Yeah.
Man 1 One, two, three.
Man 2 I threw paper. 紙を投げたのに。
Man 1 I threw a rock. オレは石を投げた。
Rock Paper Scissors - Transcript
OK, now what? Rock, Paper, Scissors for it? OK, that’s fair. On three? Yeah. One, two, three. I threw paper. I threw a rock.
Refreshingly smooth Bud Light. Always worth it.
サラのメモ： I'm just curious ... Is there a reason why the ingredients don't add up to 100%? Or is that a mistake on the label? Maybe there is an extra ingredient that is 0.54?
How do you prefer to write the game of Rock Paper Scissors? a. Rock Paper Scissors b. rock-paper-scissors (this is the way it's written in Wikipedia) Or another way?