The other day I saw an ad on the back of a bus which I thought was pretty funny. It says:
Missed the bus? Just catch the subway.
Making Australia’s players feel welcome.
And I looked up the ad online and it turns out there’s a whole series of print and video ads like that.
And the theme is giving Australian players bad advice, disguised as friendly advice. It’s stuff that sounds like it could be true and you might not know that it’s not true if you’ve never been to New Zealand before. For example you might not know that there is no subway in New Zealand.
To understand these ads you need to know that there’s a friendly rivalry between Australia and New Zealand – especially with sports. I guess that most neighbouring countries have some kind of rivalry going on. But it’s often quite serious. And I think these ads are evidence of the fact that the rivalry between Australia and New Zealand is pretty friendly and something that we can joke about.
And one of the video ads – well I guess it was on TV first, but I’m not sure, I haven’t seen it on TV - anyway, it goes like this:
Hello Australian cricket team. It’s important to keep hydrated, so if you get thirsty during a game, we suggest you suck a kumara – the world’s richest source of hydrating fluids.
Kumara is the New Zealand word for sweet potato – this is a golden kumara – and it’s obviously not the world’s richest source of hydrating fluids.
Sarah It was good. It was a beautiful day. Yeah, we were really lucky this time cause we were supposed to go and see a movie last month but it rained so we didn’t get to go which was disappointing. 良好でした。今回はラッキーでした。先月の野外映画は雨で行けなくてがっかりだったから。